Alex Simone - Niche Story

Alex Simone

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Founded in Monte Carlo in 2016, Alex Simone is a high perfumery brand with a neo-retro spirit, daringly playing the card of the feminine /male. Designer fragrances directly inspired by the mythical elegance of the French Riviera. Incredible gardens shaded by palms, dizzying rocky cliffs plunging into the Mediterranean sea, lemon trees with lush foliage, fields of rose and jasmine,... Eric Rousseau fell in love with this dreamy landscape, which became the source of inspiration for his brand, when he settled in the French Riviera twenty years ago. With Alex Simone, the first name of his grandparents, tobacco growers, he pays tribute to his first olfactory memories and share his passion for perfumes made from exceptional raw materials. It is on the heights of Grasse, in this mythical Domaine de Saint-Blanche, former residence of Edmond Roudnitska, the legendary perfumer, that Alex Simone essences are elaborated. A uniquely modern approach from a place steeped in history which represents a unique source of inspiration and which definitively anchors the brand's DNA on the French Riviera.